hershey's

Hersheys Soon-to-Be Chief Plots Course West to Lift Marketing, Introduce young Products As Results Disappoint By JULIE JARGON October 19, 2007; Page B4 #HYPERLINK /quotes/main.html? instance=djn&symbol=hsyHershey Co.s put togethering capitulum executive gave investors a examine of things to come by announcing plans to boost marketing and roll bug out new products. beyond such moves, David Wests hands could be as tied as his predecessors amid apparent tensions between the company and the tender trust that controls it. Hes taking the job knowing he cant administer the company or make any transformative actions, state Bernard Diggins, a partner at Gardner Lewis Asset Management in Chadds Ford, Pa., which has $10 billion in assets under management and sold its $80 million postal service in Hershey this summer. Hershey reported other quarter of disappointing results yesterday. Citing increase competition, high dairy be and restructuring charges, the company tell its third-quarter engagement income dropped 66%, while revenue enhancement fell 1.2% partly because of distributors demoralize inventory levels. The company said it expects 2007 per-share earnings of $2.08 to $2.12, down from its earlier forecast of $2.25. Shares of Hershey fell $1.24, or 2.8%, to $43.05 in 4 p.m. New York Stock Exchange involved trading. Mr.

West told analysts the company leave increase its U.S. marketing using up by 20% in the fourth quarter and plans to launch a new aura of premium chocolates called Hersheys Bliss. J.P. Morgan Chase & Co. analyst Pablo Zuanic said in a note to investors he is comfort by that, but added we lot little! probability to a change in self-control structure and expect marginal [earnings per share] growth for the next 2 years given the hefty marketing reinvestment needed. On Dec. 1, Mr. West, 44 years old, will collide with over as chief executive from Richard Lenny, 55. Mr. Lenny said this month that he will retire. race familiar with Mr. Lennys decision said he was frustrated with the...If you call for to get a secure essay, order it on our website: OrderCustomPaper.com

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