The Social Marketing Project in Bangladesh

 Problem Statement: As part of the population harbour condition program in Bangladesh, PSI introduced two products -Raja condoms and Maya birth statement device pills. unalike traditional marketplaceing, PSI was involved in societal marketing. everyplace the time the sales of Raja increased enormously and we were productive in grabbing a major part of market sell in Bangladesh. plainly in grimace of Maya the sales started declining later on a period. Even though we were marketing Maya at a cheaper price, the competitors with higher price became successful in the market. The profit bank earned by retailers and wholesalers was very raw(a) depression for Maya compared to similar products in the market so they did non promote sales of the product. introductory when Maya was introduced, it was a successful in terms of sales. But as time passed, people warm various bad notions close the pill. They associated the pill with birth control, considered it as an infer ior drug beca office of its low price & amp; the side effects caused by out-of-door factors were also relate to it. Even the doctors advised not to use Maya because they thought it to substantiate side effects. Objective: Our main nonsubjective was to control the population explosion in less developed countries through scattering of family planning information and product. We were concentrating on the reduction of population in Bangladesh via two products- Raja condoms and Maya contraceptive pills. But over a period of time the sale of Maya got declined. So our sub object lens is to improve the sale of Maya with the help of naked as a jaybird marketing strategies and thus improve the population control activities in Bangladesh. Comparison between Maya and Raja:The same marketing outline was used to promote Raja and Maya. But on that point were more or less factors which made these products distinct in nature. One was seen as an over the counter consumer product co mposition the other was a the right way dru! g. In case of Raja the target consumers were men. And the products were readily getable in all(prenominal) the shops. So...If you want to get a integral essay, order it on our website: OrderCustomPaper.com

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