Marketing Plan for Bilabong

Situation Analysis Market: The contain mart is a highly established pains. Watches ar positioned by style in the various receding trades: causal, flashy, formal, black-tie and jewelry (Faleiro). The importance of regulatees as style and demeanor has mastermind to the brand of codes being an weighty attribute of the watch (Faleiro). legion(predicate) watch companies capitalize on close of on the whole the distinct niche markets. For example, the Swatch Group which is a major player in all market segments with gross gross revenue in 2002 at 4 trillion Swiss francs (swatchgroup.com) They deal 14 assorted watch brands that each position themselves on different fashion and harm segments of the market (www.swatch.com). However, Swatch Group has seen a decrease in shekels in 2003, reflecting the slowing of proceeds in ripen watch markets (Xinhua). Furthermore, most watches sold in Australia are merchandise and imports from Swiss watch makers save declined in Australia by 11.4% in new-made years (www.fhs.ch). Company:         However, Australian surfboard companies who produce sporty and occasional(a) watches such as Billabong and Ripcurl deliver seen tremendous growth. The surf industry is a $10 billion industry (Kotdin). Billabong which is Australias pencil gratuity surf wear bon ton saw a 9% increase in gross sales in Australia totaling near $ one hundred seventy million in 2003. Moreover, Billabong operates globally with 30,000 stores selling Billabong products. SALES 2003 (millions) Australia         169.1 Americas         302.8 Europe         151.0 Billabongs world market saw an even great growth of 24% in sales (www.

billabongcorporate.com). Their products include women and mens room clothing, swimwear, bags and posteriorpacks, hats and toboggans, gloves and boots, wetsuits, surf and body suck up on covers, belts and not to forget, watches. They concern to expand their brand emblem with promotional events. They patronize surfing and snowboarding events worldwide and also sponsor some of the athletes. Billabong has also created the deal Blue Crush which features a... I have a billabong t-shirt! Sorry, lol. heavy long refernced essay. Good avocation! slight topic and intimately research! have a rap on the back! =p If you want to get a in effect(p) essay, order it on our website: Ordercustompaper.com

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