Targeting Consumer Behaviour in Sustaining Growth for Online

TARGETING CONSUMER BEHAVIOUR IN SUSTAINING GROWTH FOR ONLINE R E oceanic RCH R E P O RT P R ESE N TE D BY: paper -7 -PTMBA [II Year Finance- Div -B] Visahl Agarwal - B001 Karan Mehta Neeta Pai Kavita Shetty - B015 - B018 - B027 Kishori Sawant B038 DIV : B ROLL nary(prenominal) B038 INDEX SR. nary(prenominal) CONTENTS PAGE NOS. 01 02 2.1 2.2 2.3 2.4 2.5 2.6 2.7 ABSTRACTS INTRODUCTION KEYWORD RATIONALE LITERATURE determine back CONCEPTUAL MAP SCOPE OF theater of operations LIMITATIONS OF cogitation ethical motive AND VALUES INVOLVED IN THE STUDY 3 3-7 8 8 8-15 16 17 17 18 3. 3.1 3.2 4 5 6 7 inquiry METHODOLOGY OBJECTIVES TO STUDY: PARTICIPANTS / RESPONDENTS FOR STUDY: RESULTS AND DISCUSSIONS SUMMARY final distributor point AND RECOMMENDATIONS BIBLOGRAPY APPENDIX 19 19 20-25 27-28 29-30 31 31-35 Page 2 1. ABSTRACT: Our look into area is based on the general consumer behaviour towards online shop in India. Any business fabric b uilt for elegant service quality is based on five bedrock: low price, big range of choices, availability, convenience, and well-rounded information round products. The most commonly found section in commercially successful websites, apart from original ideas, is elaborated analysis of how commonwealth practice session the site.

Hence, for the success of such(prenominal) a business model, it is tiny for an organization to understand its customers preferences and behavior. Our focus would be on the factors which affects the consumers behaviour with work out to online shopping website in India. 2. INTRODUCTION: In this competitive world, the emergence o! f new technologies has contributed optimistically towards improving human standard of living. lucre is one of the results of such invention. Internet is being used by the people for tot up of purposes. Buying and selling of goods is similarly one of the common use of technology. Online shopping as a process where consumers purchase products or services through internet by sitting at home only. Online shopping is increasingly getting...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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