Case Lenovo

LITERATURE REVIEW ON LENOVOS GLOBAL STRATIGIES creative activity In December 2004, the China-based Lenovo host (Lenovo) announced that it had acquired the personal ready reckoner (PC) cleavage of the US-based IT major IBM. Industry analysts termed this as a major milestone for Lenovo in its efforts to globalize its operations. It was also perceived as an eventful step towards achieving the companys goal of nice a Fortune 500 company by 2010. check to Liu Chuanzhi (Chuanzhi), the hot seat of the Group, The purchase will make Lenovo Group the third largest C maker worldwide with annual gross exceeding 10 billion US dollars. Lenovo, formerly cognize as Legend, is Asias starring(p) and worlds ninth largest PC manufacturer .By the end of 2003, Lenovo had captured a 27 portion securities industry persona of the PC food market in China. Lenovo started its military control as a electrical distributor of computer products for unknown companies including IBM, AST3 and HP. In 1990, Lenovo manufactured its first PC and within a decade it grew to become the leading PC manufacturer in China. After its significant success in the Chinese market, Lenovo do plans to go global. In March 2004, Lenovo united The Olympic henchman (TOP) to sponsor Olympics games to be held in 2008 at Beijing.

According to analysts, this play would help Lenovo gain brand reference globally. Then Lenovo acquired IBMs PC unit in December 2004. This view improves its chances, but the business is only going to bulge bug out tougher over the next hardly a(prenominal) divisions since the worldwide matur ation in PC gross revenue will diminish to ! about 2 percent a year from 2006 to 2008, slight than half the projected revenue gains of 4.7 percent a year from 2003 to 2005. The Reasons for Success By 2000, Lenovo had emerged as the market attraction in the personal computers (PCs) industry in the Asia Pacific land bar Japan (APEJ), with a market share of 11.3% (Refer border common chord for leading PC companies in terms of market share in APEJ)... Losing Market Share From the fiscal 2003...If you want to position a full essay, order it on our website: OrderCustomPaper.com

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