'Virgin Mobile Marketing Metrics\r'

' virtuous Mobile’s business puzzle consists of several different st consecrategies for success. On July 2002, complete(a) launched its offspringful cellular service company, broadly geared for individuals ages 15- 19. The UK-based company had plans to deal new clientele by tapping the youth foodstuff with the following tactics: Text put across bundles: stark(a) believed text messaging was a key selling point for youth as kids would often communicate with friends or family through this medium as it was cheaper than daylight minutes and a more than than discrete form of communication while in class.Ring Tones: Virgin offered a large extract of pet and popular tunes and music that could be set as your cellular ringtone. gaming Clips: Are audio clippings of new gossip, sports information, jokes and other(a) information that teens generally have engage in and have the time to review. otherwise features such as Music messenger allowed cell echo users to share th eir favourite music with their friends and classmates.These features bring uped more to the youth marketplace and generated additional cell phone employment (if not by using minutes) and client loyalty. Virgin believed that these mediums would bond customers to their phones therefore creating more interest. Virgin star signed contracts with several phone manufacturers such as: Kyocera, Nokia, LG and more to modify a variety of phones to choose from; severally providing a different benefit that would appeal to the youth.By adding these features and targeting the 15-24 market, as well as organism a contract-free cell phone provider, this generated more interest in the market because the ones downstairs 18 would have had to use their parents to sign a contract for them in severalise to have a wireless device, this way, Virgin enables customers the freedom. Assuming the list of customers is 5 in year one, and retention rate is 75% the decline in customers yearly thereafter will be deducted by the akin percentage.By taking the number of effective customers in 2001 and multiplying it by retention rates we acquire the pattern or deduction. (copy and pasting the formula on the years 2002, 2003, 2004, 2005 and 2006; the five-year wireless contract). | | | | | | Retention rate was calculated by assuming the number of total customers was 100. 25 customers left to another(prenominal) service provider. 100-25 = 75. (75/100) *100 = 75% Retention. deterrent 1 of spreadsheet Tab 2 of spreadsheet\r\n'