EGT Essay Example | Topics and Well Written Essays - 750 words

EGT - Essay ExampleAdmittedly, the very first thing that is noticed about Chinese culture is the importance they give to relationships and connections. In other words, there is a term Guanxi in Chinese that means relationship. Evidently, the Chinese give likewise much stress on having relationships based on institutionalize and cooperation. In other words, for them, business promotion will not merely run on publicity but it will depend on developing trust and cooperation in China.Another sensitive area in business selling in China is the personal pride. In this nation, humiliation either private or public, has a seriously negative impact. However, in this nation, praising can do wonders nevertheless if done in moderation. It brings respect, loyalty and negotiations.Another all important(predicate) point is the use of Keqi, which means courteous and refined behavior. Generally, in China, exaggerated claims are ofttimes viewed with suspicion and disdain. On the other hand, modesty and humility always manage to win hearts easily, as they are recognized as the indications of truthfulness.One important point where contradiction can arise is the speed of negotiations. As Zhao (1991) points out, while Americans are known for their fast pace and the eagerness to get immediate result, Chinese believe in long term relationships and they generally dislike hurried transactions. Evidently, the American marketing strategy should aim first at developing trust and then at praising the Chinese culture in a way that does not arouse suspicion. Efforts to exaggerate the companys credentials in the very beginning may not get the kind of response it can reasonably expect in the West.The second point of consideration is that the marketing and business negotiations should aim at the right person. Often, US marketing people engage in negotiations with people and finally realize that they were