Pestle Analysis of Barclays Plc - 1083 Words

PESTEL ANALYSIS OF BARCLAYS PLC PESTLE analysis is very useful for studying the environment in which a company operates and accessing external factors influencing the company in the markets it operates. PESTLE is the acronym for the following categories of investigation: political, economic, sociological, technological, legal and environmental (Cheverton, 2004; Partridge and Sinclair-Hunt, 2006). Discussing the political factors influencing operation of the banks in the national, local and regional levels and legislation, it should be mentioned that banks have always been to a certain degree regulated by the government (Benston, 2000). For example, government determines the fraction of reserves that a commercial bank should keep with†¦show more content†¦It may be concluded that the higher the GDP indices are, the greater amounts of money come through banking system, and the more favourable position Barclays plc would have in a given country. However, it cannot be stated for sure that South Africa provides better conditions for Barclay’s operation. The economy of the USA proves to be the largest and most of the bank’s transactions are carried out in the UK. Interest rates in the discussed countries appear to look the following way: Figure 7: United Kingdom Interest Rate [pic] Source: Bank of England, 2009 Figure 8: United States Interest Rate [pic] Source: Federal Reserve, 2009 Comparing interest rates in the UK and US, it can be stated that the US Federal Reserve conducts a zero rate policy. However, it does not imply that loans made in the US are free of charge for businesses. Figure 9: South Africa Interest Rate [pic] Source: Reserve bank of South Africa, 2009 On the contrary, interest rate in South Africa is rather high. It is not even close to zero level, but constitutes more than 7%. However, the tendency of fall from the period of summer 2008 may be observed. At the same time it does not mean that loans will be easier to obtain and that they will be available. Speaking about banking industry, the set of socio-cultural, technological and ecological factors will not be excessively significant. Indeed, operating in the global scale, BarclaysShow MoreRelatedInternational Marketing Strategies of Hyundai in India23604 Words   |  95 Pagesof marketing strategy development .............................................. 25 5 | P a g e 3.1.10 Key elements of marketing strategy formulation ................................................ 26 3.2 Environmental analysis ............................................................................................... 26 3.2.1 External market audit .......................................................................................... 27 3.2Read MoreAnalysis of the Music Industry30024 Words   |  121 Pagestowards the more intellectual or minority types of music (classical, jazz and world music). In mainstream music, recording and marketing are now dominated by just four `majors worldwide, one of which is the UK s own giant record company, EMI Group PLC. The other majors are Universal Music Group and Warner Music Group, based in the US, and Sony BMG, a Japanese/German joint venture only created in 2004. One of EMI s major strengths is its historic catalogue of recordings — and copyrights — which